Alibaba Group recently announced in Hong Kong that this year's tmall global Carnival will be extended from the previous 24 hours to 24 days, that is, from October 21 to the weekend of the double 11 week.

On October 23, the opening show of the double 11 was held in Shanghai, with 50 top global brands including Burberry, Maserati, Guerlain and Samsonite launching new products on the spot. According to reports, the fashion show is broadcast continuously through tmall app. Consumers can watch the show at the front row without leaving home with their mobile phones. They can also take the products home at the first time through "show and buy".

It is reported that during this year's double 11, as many as one million new products were launched in tmall. Dong benhong, chief marketing officer of Alibaba group, said at the event that tmall is not only the gathering place of global fashion trends, but also the starting position and operation position of global brands.

On October 23, cbndata released the 2016 global trend of living consumption report in Shanghai. According to the report, with the upgrading of the consumption structure of residents, China's online clothing B2C market is growing rapidly, and the scale is expected to exceed trillion yuan in 2017.

In this field, tmall's layout is very early. In June this year, tmall's clothing announced a strategic cooperation agreement with nearly 200 domestic and foreign brands, such as Zara, Decathlon, Adidas, Sandro, maje, SKECHERS, timberland, Taiping bird, split silk, Jiangnan cloth, to upgrade again.

Up to now, tmall has attracted more than 90% of global fast fashion giants including UNIQLO, Zara, C & A, Forever 21 and other exclusive strategic cooperation. Among them, Monki, a young girl fast fashion brand of HM group, the largest fast fashion group in Sweden, has been settled.