China's fiber fashion trend publishing activities have been held for two times. The successful holding of the activities has caused widespread concern in the industry, and the concept of fiber fashion trend has gradually become popular.

At present, China's chemical fiber industry has entered a critical period of upgrading and improving efficiency. To build a new highland of chemical fiber technology, strengthen the construction of chemical fiber brand, and improve the contribution of the brand are the only way to reconstruct the new competitive advantages of the chemical fiber industry. The release of fiber popular trend has brought new opportunities for the development of the chemical fiber industry. Wang Wei, deputy director general of the consumer goods department of the Ministry of industry and information technology, said in an interview that, on the one hand, the released popular fibers have been recognized by users and the sales volume has been expanded; on the other hand, downstream users have also been inspired by it to increase the development of varieties and constantly launch new products. The application of the new fiber in improving the added value of the product does have a significant effect, and the enterprises also get real benefits from it.

Although brand building is not a one-day success, chemical fiber enterprises are full of expectations for this activity. They are waiting patiently, waiting for the effect of "holding a group" to create a brand on a professional platform, waiting for the superposition effect of technological innovation and brand creation of fiber raw materials and end products.

Professional platform is trustworthy

The platform of fiber fashion trend release has a good grasp of the market situation and fashion trend. The industry has a high degree of concern and more opportunities. Through the platform, enterprises can promote more products and establish a better corporate image.

At present, the chemical fiber industry plays an important role in China's textile industry system, especially in the case of domestic and foreign cotton price differences plagued the cotton textile industry, chemical fiber to a large extent to fill the shortage of domestic cotton supply. However, there is still a big gap between China's chemical fiber industry and other chemical fiber manufacturing powers in the research and development of new products. This gap is not only reflected in the ability and level of their own research and development, but also in the importance and ability of fiber brand building and new product marketing. The release of China's fiber fashion trend is to take technological innovation and brand building as the connotation of activities, leading the whole chemical fiber industry and even the whole textile industry to pay attention to fiber brand, build fiber brand and develop brand products.

According to Duan Xiaoping, President of China Chemical Fiber Industry Association, more and more enterprises have participated in the release of fiber trend since the first session. What causes many chemical fiber enterprises to actively participate in the release of fiber fashion trends? Many enterprises have expressed their confidence in fiber brand creation activities through professional publicity platforms. Bi Liqiang, deputy general manager of Shandong Yinying Chemical Fiber Co., Ltd., said that the platform for the release of fiber fashion trends has a good grasp of the market and fashion trends. The industry has a high degree of concern and more opportunities. Through the platform, enterprises can more publicize products and better establish the corporate image.

Lu Jing of Changchun Gaoqi polyimide material Co., Ltd. said that after the industrialization of the company's kiloton polyimide, the scale effect appeared, breaking the cost bottleneck and entering the civil field at a mature time. The company hopes to promote the application of polyimide in the civil field with the help of such a professional communication platform, so as to play its excellent performance of flame retardant and thermal insulation in civil textiles.

Shoubaichun, general manager of Hangzhou Rongsheng chemical fiber Sales Co., Ltd., said that the company had not participated in the activity before, but had heard about the content and impact of the activity. At present, the functionality and fashion of fiber are the trend. To participate in this year's activities, we want to find new growth points in this professional platform. Of course, we can also exchange experience and experience with many peers in the industry.

Indeed, the release of fiber trends has played a good role in guiding the development of the industry. In terms of technological innovation and product development, guide enterprises to pay attention to market demand, avoid disordered competition, and make the relationship between enterprises and downstream more closely. The release of fiber popular trend also shows the bright spot of chemical fiber industry and expands the influence of chemical fiber in the whole textile industry.

Qiu Cheng, general manager of Jiangsu silk group, also said that in line with the win-win concept, the company actively participated in the release of fiber fashion trends. However, he believes that fiber brand creation is a slow process, which requires industry associations and enterprises to explore and develop together. For the promotion of fiber brand, both industry associations and enterprises are exploring step by step, refining step by step, and finally achieving the purpose of expanding fiber influence and promoting fiber brand.

Holding a group to create a brand has obvious effect

Although brand building is not a one-day success, chemical fiber enterprises are full of expectations for this activity. They are waiting patiently, waiting for the effect of "holding a group" to create a brand on a professional platform, waiting for the superposition effect of technological innovation and brand creation of fiber raw materials and end products.

At present, the chemical fiber industry plays an important role in China's textile industry system, especially in the case of domestic and foreign cotton price differences plagued the cotton textile industry, chemical fiber to a large extent to fill the shortage of domestic cotton supply. However, there is still a big gap between China's chemical fiber industry and other chemical fiber manufacturing powers in the research and development of new products. This gap is not only reflected in the ability and level of their own research and development, but also in the importance and ability of fiber brand building and new product marketing. The release of China's fiber fashion trend is to take technological innovation and brand building as the connotation of activities, leading the whole chemical fiber industry and even the whole textile industry to pay attention to fiber brand, build fiber brand and develop brand products.

According to Duan Xiaoping, President of China Chemical Fiber Industry Association, more and more enterprises have participated in the release of fiber trend since the first session. What causes many chemical fiber enterprises to actively participate in the release of fiber fashion trends? Many enterprises have expressed their confidence in fiber brand creation activities through professional publicity platforms. Bi Liqiang, deputy general manager of Shandong Yinying Chemical Fiber Co., Ltd., said that the platform for the release of fiber fashion trends has a good grasp of the market and fashion trends. The industry has a high degree of concern and more opportunities. Through the platform, enterprises can more publicize products and better establish the corporate image.

Lu Jing of Changchun Gaoqi polyimide material Co., Ltd. said that after the industrialization of the company's kiloton polyimide, the scale effect appeared, breaking the cost bottleneck and entering the civil field at a mature time. The company hopes to promote the application of polyimide in the civil field with the help of such a professional communication platform, so as to play its excellent performance of flame retardant and thermal insulation in civil textiles.

Shoubaichun, general manager of Hangzhou Rongsheng chemical fiber Sales Co., Ltd., said that the company had not participated in the activity before, but had heard about the content and impact of the activity. At present, the functionality and fashion of fiber are the trend. To participate in this year's activities, we want to find new growth points in this professional platform. Of course, we can also exchange experience and experience with many peers in the industry.

Indeed, the release of fiber trends has played a good role in guiding the development of the industry. In terms of technological innovation and product development, guide enterprises to pay attention to market demand, avoid disordered competition, and make the relationship between enterprises and downstream more closely. The release of fiber popular trend also shows the bright spot of chemical fiber industry and expands the influence of chemical fiber in the whole textile industry.

Qiu Cheng, general manager of Jiangsu silk group, also said that in line with the win-win concept, the company actively participated in the release of fiber fashion trends. However, he believes that fiber brand creation is a slow process, which requires industry associations and enterprises to explore and develop together. For the promotion of fiber brand, both industry associations and enterprises are exploring step by step, refining step by step, and finally achieving the purpose of expanding fiber influence and promoting fiber brand.

Holding a group to create a brand has obvious effect

Although brand building is not a one-day success, chemical fiber enterprises are full of expectations for this activity. They are waiting patiently, waiting for the effect of "holding a group" to create a brand on a professional platform, waiting for the superposition effect of technological innovation and brand creation of fiber raw materials and end products.